Having ancient roots in Ayurveda practices, the rural population of India has always looked to Ayurvedic home remedies which further strengthens the position of the sector. An almost equal level of penetration in both the rural and urban sectors makes for extremely fruitful returns. A massive local market with a growing middle class population makes India a lot more desirable. Under Medical Tourism too many foreigners come to India for AYURVEDIC treatment. a lot has to be achieved in Ayurveda.

Factors driving the healthcare market in India include - Growing incidence of lifestyle diseases, Rising demand for affordable healthcare delivery systems due to the increasing healthcare costs, Technological advancements, Emergence of telemedicine, Rapid health insurance penetration and government initiatives like e-health, Tax benefits and incentives, Healthcare industry was expected to $372 billion by 2022. 70% of the population live in rural areas with access to less than 30% of the healthcare infrastructure

A lot has been spoken about the youth the demograhic dividend India has and the emergence of new technologies challenging the existing socio-political set up as well as spearheading SDGs put forward by United Nations. It is time to provide them a platform for experiential learning, networking in the inter and intra envronment, funding avenues and support of corporate and politics & governance to achieve success.

CSR is a very important tool much beyond the basic understanding of funding and support. Today it is catalyzing majority of the the social innovation projects, be it in the field of – rural development, healthcare management, agriculture, IT & Tech innovations, Renewable energy, education & skill development.

As a nation we are gradually moving from the job mentality to being an equal opportunity employer. Th s has happened due to large impetus by government on skills training in different vocations. So it is not just your theoretical learning but work experience which catapults you to sucees on your own terms. Focus on rural development has enabled the youth to be a part of reverse migration i.e. back to basics from, coming back from cities back to their roots in villages.